Superbowl 57 and its design

Are you ready for some football? The Super Bowl is coming up, and this year it’s in a very special location: Arizona!

This isn’t just any old Super Bowl. It’s Super Bowl LVII, and it’s bound to be a good one. The high-flying Kansas City Chiefs against the multi-talented Philidelphia Eagles should put on a good show. I think collectively the football world cannot wait to see Patrick Mahomes battle Jalen Hurts on the big stage playing in the biggest game of the season.

Not only will the game be exciting, but the location is beautiful too. Arizona is known for its sunny skies and stunning landscapes. Arizona is the perfect setting for America’s biggest sporting event. From the rocky red cliffs of Sedona to the cactus-studded deserts of Tucson, there’s something beautiful to see around every corner.

Superbowl LVII: A Look Back

It is always nice to look back on past the big contest and the teams that play in them. This is the fourth time that the big game has been held in Arizona with Glendale, the location for this year’s event, hosting it three times. The first time Arizona played host was in 1996 when our team the @Dallas Cowboys played the @Pittsburgh Steelers for a great classic game. Sadly, we didn’t get there this year but maybe next time.

The art direction of this event is also something that stands out. The logo, which was designed by Lucinda “La Morena” Hinojos, is an excellent contrast to the previous logos in the past. This year’s logo has pops of color with Arizona’s vibrant fun nature. Hinojos @lamorena_art, who is Mexican-American and Apache Native American, is both the first Chicana and the first Indigenous artist to paint the official Super Bowl artwork. For her, the artwork represents a spiritual and cultural masterpiece, that will inspire and inform everyone of her native culture and history. She hopes the piece will be a symbol for everyone to remember who you are and embrace the very thing that makes them different.

We love the design and hope the NFL seeks to bring many more departures from the standard normality for their logo designs.

Why Arizona Is a Beautiful Place to Play

The Super Bowl is set to take place in a truly breathtaking location: Glendale, Arizona. Arizona is the perfect place to host this major sporting event with its iconic red rocks, gorgeous sunsets, and lush green landscapes.

The Desert Landscape and Flora of Arizona

When talking about the beauty of Arizona, you can’t ignore the unique desert landscapes that make up the majority of the state. This includes some of the most iconic features of Arizona, such as the Grand Canyon and Monument Valley. But there’s so much more to explore! From towering saguaro cacti to exotic wildflowers, the desert is full of hidden gems waiting to be discovered.

In addition to its stunning scenery, Arizona is home to a wide range of diverse flora and fauna. If you’re lucky enough to be visiting during Super Bowl LVII, you’ll have the opportunity to observe a variety of cacti and succulents bursting with vibrant colors! For those looking for a more natural experience, Arizona also has plenty of hiking trails leading through forests, canyons and rivers.

Conclusion

The Super Bowl is a time when people from all over come together to celebrate the athleticism and strategic planning of the best football players in the country. But the Super Bowl is more than just a game. It’s also a time when people can come together to enjoy the beauty of Arizona.

We cannot wait to sit down with family and enjoy everything the event brings especially the commercials.

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How to Build an Event Brand

Event Branding Sample Logo Design: Pura Vida Costa Rica

It doesn’t matter if you are planning an 8-person tea party in your backyard, a 200-person wedding by the beach or a 1,000-person trade fair in a convention center, these events all need extensive planning. Event branding has long been a practice in many special events before it even got its name. It could be as simple as the practice of using custom monograms to adorn favors, programs, and decorations, the application of a color motif for the outfits and decorations or the use of a certain type of music to liven up a party. All of these things make up your event brand.

Now I know some of you may say, this concept is overkill for a small children’s party that I’m planning for my 7-year old daughter, but really it’s not. Whether you’re planning a big event or a small event, you always put an effort into the lots of little things that make up the party theme.

Here are 5 simple steps that will help you build an effective event brand:

1 Identify your target audience: Who are your guests?
Before you start making other decisions you should figure out who you hope to appeal to the most. This will be your guiding light.

Consider the demographics. Are you expecting mostly male or female guests? What age group? What kind of lifestyle do they have? Their tastes, personal preferences, and hobbies. What kind of music do they listen to? Understanding your target audience will help you create an event brand that will appeal to them.

2 Define your brand characteristics: What is your event about?
Now that you have identified your guests, the next step is figuring out what your event is about. What do you intend to achieve? What kind of experience do you want to give them? Walking away from this event, what feeling or memory do you want your guests to take with them?

Be precise about your mission and vision, this will define your brand. In application, your brand’s characteristics should be reflected in everything that you will create for the event beginning with written content, collateral design, graphics, and the entire experience.

Event Branding Sample Applications Pura Vida Costa Rica

3 Design your Visual Identity
What is a logo? A symbol or design adopted by an organization to identify its products, uniform, vehicles, etc.. The logotype may also come in the form of a monogram. It represents your event’s identity and allows you to be picked out in a crowd easily.

Your logo should be distinctive, visually appealing and it must represent everything your event is about. The choice of logo, fonts, color palette and other visual elements that you decide to use for your event will define and represent your brand once you start applying them across all your event collateral like invitations, programs, favors, party supplies, decorations, brochures, tickets, etc.

4 Set up your website
Although this might be a little overkill for a 1-year-old’s birthday or a 7-year-old’s backyard tea party, bigger events like weddings, anniversaries, reunions, launch parties, conventions, and other corporate events may require an event website. In these cases, it is essential to establish your brand in all media platforms that you choose to use to establish your visual identity. For smaller scale events, you can apply your logos/ monograms or visual themes to your Facebook page or Instagram and all other social media outlets you choose to engage with people.

Event Branding Sample Applications Pura Vida Costa Rica

5 Shout about it
Event promotion is all about building up the anticipation for your guests. Do not forget that the first point of contact starts with your announcement. For most events, this happens on the day your guests receive their invitations in their mailboxes. This is why it is crucial that the initial contact shocks and awes the receiver. The design of your invitation will say a lot about your event. It is an introduction, a prelude, a preview to what’s coming ahead. At this point, your guests are already deciding whether they will or will not attend. If you make it compelling enough they might just say yes or give it a maybe. But if your message comes across as boring, your invitations might just end up in the trash bin. So do not skimp on your invitations if your budget allows it, hire a professional to create this for you.

Past the point of introduction, you may continue to engage with your guests via your website. Events that require you to communicate more information than the basic what, when and where, should use a website or Social media page to provide more details. Be sure to have the link printed in your invitation that directly takes them to this page. For the tech savvy, a QR code would be very helpful.

Blogging and posting updates on your website or social media page is a way to keep your audience interested and excited. If you haven’t lost their attention yet and have given your invitation a maybe, this might just make them want to go. Be sure to maintain your event brand throughout.

Take the time to write the narrative for your site or page to make sure that it goes along with the style of the event that you are planning. Make it personal. Talk about the various activities you have planned out. Tell them why they absolutely must not miss the event. Be sure to make it personal.

I know for those planning a small children’s party this will seem too much and you’re probably thinking ‘I gotta do all of that???’ but to simplify things, it comes down to knowing who you are doing this for, considering what they like, picking a theme, keeping it in mind as you plan along and sticking with it.

Monogram

Plenty of people are unaware of the rules behind monogram design.  Before we begin with the discussion on protocols, let’s talk about what a monogram actually is.  A monogram, according to Merriam-Webster’s Dictionary, is a sign of identity usually formed of the combined initials of a name.  A monogram is a design, consisting of one, two or three combined or linked initials used to represent a person’s or a couple’s identity.  Below are some examples of how to use each style.

His and Her’s

Monograms may be used to add a special touch to a personal item to mark a special event, a milestone or an achievement, to give it more meaning.  The rules for personal monograms are pretty simple and may be summarized by the following rules:

Monogram styles, rules and protocols

Engaged Couples

As a general rule, engaged couples should not use their married monogram initials until after the wedding ceremony takes place.  As an alternative, engaged couples may use a combination of their first name initials or just simply spell out their first names, ie., K&B or Katherine & Brandon.  Traditionally the woman’s initial is first, but it is up to the couple how they want to list the initials or names for monogramming.

Modern-day exceptions allow for engaged couples to use their married monogram for items in their registry. The married monogram may also be used in the wedding invitations, announcements and other related wedding items like wedding programs, aisle runner or unity candle.

Monogram styles, rules and protocols

After the Wedding

Couples can begin using their married monogram initials once the ceremony has taken place. Typical monograms consist of the husband’s last-name initial in the center and the first-name initials of the couple on either side in a smaller font.

If the couple is not going to share a last name after the wedding ceremony, they can use the two initials of their last names side by side in the same font. The couple chooses the order of the initials. I.e., Hudson and Lee would be “HL” or “LH.”

Monogram styles, rules and protocols

Monogram design could be simple enough for you to create on your own. Some stationery vendors also accept monogram design service for more elaborate options. Some styles may include small graphic elements that not only represent the person/ couple’s identity with motifs related to the of occasion that’s being celebrated.